http://www.thejakartapost.com/news/2015/06/20/your-letters-ramadhan-rush.html
It’s a bright afternoon. Taking a motorcycle taxi, I could still
smell the after taste of the sun baking the earth. The notorious orange Bajaj
and Metromini belched, coughing thick black smokes that choked me. I cringed.
The skies were cheesy, hugged closely by the polluted air. A ray on crimson
appeared in the far horizon, a signal for the sun to disrobe and got ready for
a slumber. As with the past few days, I waited in the train platform amongst a
throng of shoppers laden with one, two or even more shopping bags full of all
sorts of goodies, from clothes to shoes. Yes, it's a frenzy shopping spree
approaching the Ramadan. Consumerism is thick in the air.
I look to my right, there’s a giant billboard seductively
displaying artist advertising mobile phones, on my left another billboard is
blaring about Jakarta Great Sale offering price reduction up to 70%. Another ads
lures consumers to experience the annual midnight great sale. Get dress and
show off your best apparel for Eid al-Fitr, so these ads say beguilingly! Shop
till you drop!
Getting off the train, at another corner of the city, the
supermarket at the mall nearby was packed with shoppers. People rush to pile up
on all types of food stuffs and beverages, leaving shop shelves empty by the
early afternoon, to prepare for Ramadan. Everything becomes too much while we
are supposed to consume less by fasting. I sighed as I was part of this
shopping feast.
It’s a graphic head-on collision between Ramadan and the
consumerism and materialism that have unfortunately engulfed our societies.
While the holy month of Ramadan is a period for self-restraint and spiritual
reflection, the dawn-to-dusk fasting month is also a time for a lucrative
business and making money.
Ramadan is coming within a few hours to Muslims all over the world, with their varied customs and lifestyles. This holy month is the month of patience, waiting, restraining one's appetites from eating, drinking or pursuing worldly pleasures. In its simple form: it is an abstinence from food, drink and sexual activities from dawn until dusk.
In its greater essence, Ramadan is a divinely ordained antidote
to the lax, free, pleasure seeking way of life. In fasting, we are trained to
sharpen our social solidarity, be compassionate with the less fortunate,
endure trials and tribulations with patience as well as promote humble
lifestyle.
Unfortunately, as with any other religious events, this sacred
moment has been turned into a commodity for consumerism. An abstinence from
food and drink during the day is replaced with lavish family dinner and
extravagant buffet
companies' iftars, featuring restaurant specialties and culinary delights
created especially for the Holy month. Instead of turning our attention to Allah, we turn to the
exquisite setting and culinary delights to gain a status or symbol.
A solidarity for the poor is vulgarly drowned by the appetite to
buy new clothes, bags, shoes, smart phones and any other items that is believed
to supposedly upgrade our social standing during Eid celebration. This is how
the agents of rampant consumerism counter Ramadan’s message of simplicity,
sacrifice and self-discipline.
Unsurprisingly, the capitalist industries are keen to make the
most of the opportunities. They see this religious festival as a lucrative
business. What's more effective than flooding the media with ads and lifestyle
in an integrated pop culture that worship consumerism? These ads
have spurred and goaded us with their subtle and seductive ways into
self-indulgence. Our subliminal recesses of the brain is gradually
infected with the blaring message that says “eat, drink and be happy, for
tomorrow we die“, the hallmark of a liberal consumer society.
As a result, bazaars, games and gossip sessions
go on during Ramadan nights live on TV— festive social gatherings featuring
artists, politicians and any other public figures as well as other activities
that work not to reinforce but counter the purpose and spirit of Ramadan.
Alas, we are but mere mortals with fickle hearts! We are more
than happy to follow up the trend!
Ours is truly a consumer society! We have become preoccupied
with consumer goods and their acquisition. Notwithstanding during Ramadan, we
become more and more absorbed in acquiring goods and merchandises to satiate
our needs for a status or symbol.
We are indeed a flesh and blood with many weaknesses!
We still have anger to conquer, envy to vanquish, hatred to
quell, gluttony to quench and lust to restraint. We keep saying words that we
do not mean out of anger. We keep harboring disgruntles and discontents at
heart. We keep throwing jibes and taking pleasure in gossips.
Good Gracious! What a waste. Too many excuses for our follies.
Too many justification for our errors!
Taking this moment, let’s resolve to spend the remaining days of
Ramadan in as much devotion, study and service to Allah as possible. Let not
consumerism cast its net and get us trapped inside.