Ramadan Rush

http://www.thejakartapost.com/news/2015/06/20/your-letters-ramadhan-rush.html

It’s a bright afternoon. Taking a motorcycle taxi, I could still smell the after taste of the sun baking the earth. The notorious orange Bajaj and Metromini belched, coughing thick black smokes that choked me. I cringed. The skies were cheesy, hugged closely by the polluted air. A ray on crimson appeared in the far horizon, a signal for the sun to disrobe and got ready for a slumber. As with the past few days, I waited in the train platform amongst a throng of shoppers laden with one, two or even more shopping bags full of all sorts of goodies, from clothes to shoes. Yes, it's a frenzy shopping spree approaching the Ramadan. Consumerism is thick in the air.

I look to my right, there’s a giant billboard seductively displaying artist advertising mobile phones, on my left another billboard is blaring about Jakarta Great Sale offering price reduction up to 70%. Another ads lures consumers to experience the annual midnight great sale. Get dress and show off your best apparel for Eid al-Fitr, so these ads say beguilingly! Shop till you drop!

Getting off the train, at another corner of the city, the supermarket at the mall nearby was packed with shoppers. People rush to pile up on all types of food stuffs and beverages, leaving shop shelves empty by the early afternoon, to prepare for Ramadan. Everything becomes too much while we are supposed to consume less by fasting. I sighed as I was part of this shopping feast.

It’s a graphic head-on collision between Ramadan and the consumerism and materialism that have unfortunately engulfed our societies. While the holy month of Ramadan is a period for self-restraint and spiritual reflection, the dawn-to-dusk fasting month is also a time for a lucrative business and making money.

Ramadan is coming within a few hours to Muslims all over the world, with their varied customs and lifestyles. This holy month is the month of patience, waiting, restraining one's appetites from eating, drinking or pursuing worldly pleasures. In its simple form: it is an abstinence from food, drink and sexual activities from dawn until dusk. 

In its greater essence, Ramadan is a divinely ordained antidote to the lax, free, pleasure seeking way of life. In fasting, we are trained to sharpen our social solidarity, be compassionate with the less fortunate, endure trials and tribulations with patience as well as promote humble lifestyle.

Unfortunately, as with any other religious events, this sacred moment has been turned into a commodity for consumerism. An abstinence from food and drink during the day is replaced with lavish family dinner and extravagant buffet companies' iftars, featuring restaurant specialties and culinary delights created especially for the Holy month. Instead of turning our attention to Allah, we turn to the exquisite setting and culinary delights to gain a status or symbol.

A solidarity for the poor is vulgarly drowned by the appetite to buy new clothes, bags, shoes, smart phones and any other items that is believed to supposedly upgrade our social standing during Eid celebration. This is how the agents of rampant consumerism counter Ramadan’s message of simplicity, sacrifice and self-discipline.

Unsurprisingly, the capitalist industries are keen to make the most of the opportunities. They see this religious festival as a lucrative business. What's more effective than flooding the media with ads and lifestyle in an integrated pop culture that worship consumerism? These ads have spurred and goaded us with their subtle and seductive ways into self-indulgence. Our subliminal recesses of the brain is gradually infected with the blaring message that says “eat, drink and be happy, for tomorrow we die“, the hallmark of a liberal consumer society. 

As a result, bazaars, games and gossip sessions go on during Ramadan nights live on TV— festive social gatherings featuring artists, politicians and any other public figures as well as other activities that work not to reinforce but counter the purpose and spirit of Ramadan.

Alas, we are but mere mortals with fickle hearts! We are more than happy to follow up the trend!

Ours is truly a consumer society! We have become preoccupied with consumer goods and their acquisition. Notwithstanding during Ramadan, we become more and more absorbed in acquiring goods and merchandises to satiate our needs for a status or symbol.

We are indeed a flesh and blood with many weaknesses!

We still have anger to conquer, envy to vanquish, hatred to quell, gluttony to quench and lust to restraint. We keep saying words that we do not mean out of anger. We keep harboring disgruntles and discontents at heart. We keep throwing jibes and taking pleasure in gossips.

Good Gracious! What a waste. Too many excuses for our follies. Too many justification for our errors! 

Taking this moment, let’s resolve to spend the remaining days of Ramadan in as much devotion, study and service to Allah as possible. Let not consumerism cast its net and get us trapped inside.